A customer at Le Beau Jazmin Perfume Gallery samples one of the many varieties of perfumes available at the store Wednesday. The gallery is open from 10 a.m. to 8 p.m. Monday through Friday, and from noon to 6 p.m. on Sunday. The products sold there are reasonably priced, with perfume as low as $15. L&T photo/Victoria Calderon
By VICTORIA CALDERON
• Leader & Times
Smell and look good by shopping at Liberal’s newest business, Le Beau Jazmin Perfume Gallery – a store created to pay homage to a family’s parents.
The owners of the shop, Patricia Rivera and Mario Vasquez, received the store as a gift from their son, Sigifredo Rivera. He put in the funds to open the shop, and with the help of his sister, Perla Aguayo, they put in the effort to organize the endeavor. Thus, a perfume gallery was born.
“My brother, he thinks that my parents have just worked really hard already, and they’re still working,” Aguayo said. “They work at National Beef. And thank God he’s been blessed with a good job, so he could put enough money together to be able to put together a business for my parents so they can quit their jobs. It’s a family effort. I help them, and my sisters have helped us organize everything and decorate.”
Since the opening of the store, Aguayo has been there every day to serve the customers and get the store ready for their open house this weekend.
The family had to face some challenges before the shop was ready to open.
“It kind of felt like we were stuck for a while, looking for a place,” Aguayo said. “Then just looking for vendors is really hard. We had some help from Mike O’Kane. He helped us get things going until we knew what direction we were supposed to be headed in. Mike helped us get the permits and all that stuff.”
The purpose behind opening the store, along with making the family financially secure, was to give back to the Liberal community.
“We’re here to serve all the people of Liberal,” Aguayo said. “We came here from El Paso, because the employment there is really bad. We lived there, my brother and my sisters and I. We grew up there. The town where we lived... we went to school with the same people since we were in kindergarten all the way through high school. It was a little bubble. And then, all of a sudden, there were no jobs and things were more expensive. So my parents came here five years ago. They’ve just been working really hard, trying to keep the stuff that they worked hard for in El Paso, the house here and the house over there. It’s been a lot of work for them. Now, my brother wants to give back. We all do, but he’s the one who put the money in and the idea to have a business, so they could be better off.”
Le Beau Jazmin sells products from a myriad of different vendors and designers. The prices of their perfumes range from $15 to $80; jewelry is priced from $2 to $7. Currently, they are offering a special; for purchases over $40, customers will receive a free piece of jewelry.
The gallery is open from 10 a.m. to 8 p.m. Monday through Friday, and noon to 6 p.m. on Sunday.
They will have an open house from noon to 8 p.m. on Saturday at the store, located at 838 S. Kansas Ave., with a ribbon cutting from the Chamber of Commerce at noon.