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Wednesday, 02 March 2011 09:32


• Leader & Times
Like a lot of things, eyeglasses come in many different colors, shapes and sizes, and styles are constantly changing.
Patients of Dr. Dora Davis and Dr. Steve Cauble were able to view some of those different trends last Thursday during the optometrists’ office’s fourth annual trunk show.
Davis said one of the company’s that provides eyewear to the office, Safilo, had representatives on hand for the event with all the frames that the brand carries.
“They bring in trunks full of those frames,” she said. “That’s why we call it a trunk show. We invite lots of our patients in. We send out lots of invitations, and we advertise for them to come in. They can choose from a much larger selection than we normally carry in the office at a regular time.”
Davis said the show takes place once a year, sometimes in a different month, but always at this time of year.
“Each time, a different company sponsors our trunk show,” she said. “We try to separate between all of our reps equally so that everybody gets to come in and show their items.”
The selection in Davis’ office normally contains about 800 frames. Safilo brought in approximately 800 more for Thursday’s show, making for a one-day collection of about 1,600.
“It’s a lot of different frames,” Davis said. “They have every different color. You can choose your color the day you’re here. They have different sizes, so you can try the different sizes without having to order everything in like we normally would have to do if you wanted a different color or different size.”
Davis said Thursday’s show made for one-stop shopping for patients.
“You can try a hundred, plus the representatives are also very skilled in making sure the frame choice matches the patient’s face shape, matches their skin color, looks good on them, that they’re happy with their frame, the sizes,” she said. “We’ve got the extra skill here today, too.”
Davis said the trunk show keeps the office at 1401 W. 15th ahead of the field when it comes to meeting eyewear needs.
“The point is that we’re trying to better serve the patients that we do have, and if anybody else is interested in coming in, we would always welcome new patients,” she said.


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The High Plains Daily Leader and Southwest Daily Times are published Sunday through Friday and reaches homes throughout the Liberal, Kansas retail trade zone. The Leader & Times is the official newspaper of Seward County, USD No. 480, USD No. 483 and the cities of Liberal and Kismet.  The Leader & Times is a member of the Liberal Chamber of Commerce, the Kansas Press Association and the Associated Press.

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