The crowd enjoys the singing of Mathews and others who also took part in the Branson contest and entertained the crowd for Epic’s unveiling. Daily Leader photos/Robert Pierce
By ROBERT PIERCE
• Daily Leader
On Wednesday at Ayr Lanes, Epic PCS launched its latest marketing campaign, and company employees Linda Ward and Christopher Garrison proved that a little creativity can go a long ways.
The duo designed the ad campaign, which Ward said is centered around a comic strip, a cartoon and Garrison’s talents.
“It’s just amazing that his talent has allowed us with just an idea to make this happen and all this come to fruition,” she said.
Wednesday’s celebration included the unveiling of billboards near the bowling alley with the marketing campaign, and Ward said the signs include a girl named Chloe, now featured in a cartoon strip in many newspapers, including the Daily Leader.
“She also will have a distinctive voice on our radio marketing ads,” Ward said. “At some point in time, we also hope to animate her and put her in some TV commercials. We’re just real proud of having Christopher and his talents to be able to let us do this. It’s amazing to have one little idea and see this happen.”
Ward said she originally came up with the idea, and she could not get it out of her head. It was at this point that she approached Garrison, who had already done some work similar to what Ward wanted.
“He had already started pulling out pictures,” she said. “Because he’s such a great artist, he had already done some things similar to my idea. This was the second day we worked together. We had not planned this. We just got thrown together as co-workers, and he had some of the things already drawn.”
Ward said making the idea just took a little bit of creativity and working together with Garrison.
“I give him an idea, and he makes it happen,” she said. “Of course, he has great ideas too. We’re just a great team working together to be as creative as we can to let people know about Epic PCS and the great store and great services we have with our wireless.”
Ward said she and Garrison look at the campaign as a take on “Millie the Model,” a classic comic book, and Navy mannequins.
“We laughed about that and it was kind of go from there,” Ward said. “Something old is always new, and it’s taking a nostalgia look back at the comic strips and using that look and going from there.”
Ward said the ad campaign has something for people of all ages.
“We’re trying to hit all the generations with this because I think there’s some people out there who might remember Millie the Model,” she said. “We’re excited about it. We’re proud of it. I’m just blessed to have Chris to be able to work with me and make the ideas happen.”