Stu Emmert’s once again a Cadillac dealer
By ROBERT PIERCE
• Daily Leader
Last year, General Motors terminated more than two-thirds of its Cadillac dealers as part of the restructuring program mandated by the federal government, leaving only one Cadillac dealer in Wichita to service the entire state of Kansas.
As a result, Stu Emmert's Cadillac of Liberal was included in the cuts with no specific reasoning cited.
Stu Emmert's has had the Cadillac franchise in Liberal for more than 20 years, servicing a customer base of nearly 300 owners within a 200-mile radius, according to a statement released Wednesday.
The release noted customers had been key to the success of the dealership, and after Emmert’s vigorous campaign to reverse GM’s decision, the franchise has been reinstated.
Fred Miller, general manager of Stu Emmert's, said the reinstatement took a considerable amount of effort.
“We had to file for arbitration first,” he said. “Then we had to deal with the arbitrators. Even though it never actually went officially to the arbitration table, it was lots of paperwork.”
Miller said the cutting of the Liberal franchise came towards the end of the GM reorganization in 2009. He said there are also other dealers in the area now selling Cadillacs.
“I believe Garden City has retained their Cadillac, also,” he said.
Miller said the 2010 Cadillacs should be arriving soon, but he is unsure just how many Stu Emmert's will receive.
“We have them in the order bank,” he said. “We have not received any, yet. It’s kind of hard to say. It just depends on how many GM builds and how many we’ve been allotted. It’s an ongoing process. Once you get orders in the order bank, they’re supposed to flow to you on a normal schedule.”
The press release noted Liberal will be home to one of very few Cadillac dealerships in Kansas to continue sales and service.
“As a result, new 2011 Cadillacs have been ordered and will be arriving daily at Stu Emmert’s,” it said. “The sales staff and service department welcome all previous, current and new Cadillac customers to come in and test drive the all new Cadillac products.”