By ELLY GRIMM
• Leader & Times
Marketing strategies for companies have undergone great changes in recent years – in the past, TV and radio were the surest ways to get word out about a business.
With recent technology, however, marketing strategies have had to adapt and change. An inbound marketing seminar being given by the Kansas Chamber in partnership with the New Boston Creative Group from Manhattan. Anyone and everyone is invited.
“I really encourage not only people in communications or marketing but business owners as well, especially those who can't afford a marketing person or firm,” Emily Mitchell, the director of communications and special events for the Kansas Chamber, said. “This is just an outstanding event to go to because you can learn so much and even if you do have a marketing firm this can help generate new ideas and help you be in the know about what's going on, it's just an awesome seminar. “
The seminar will be from 9 a.m. to noon Thursday, Sept. 11, at the Liberal Chamber of Commerce at the Rock Island Depot. Cost to attend the seminar is $40 for Kansas Chamber members and $60 for non-members. The purpose of the seminar is to help people understand the basics of inbound marketing and will also talk about how to set up an online presence with marketing, retention, engagement.
The use of social media sites such as Facebook, LinkedIn and Twitter and how to effectively promote businesses on similar sites will also be discussed. Advice on how company websites can be more user-friendly and how search engine optimization can be improved will also be offered. The overall theme, Mitchell said, is how marketing has changed so much over the years.
“They really talk about how to go around that and how to still target clients and use some of those channels still and really get the best bang for your buck,” Mitchell said. “It's going fantastic, I've been to two of them so far and they have been just outstanding, we've had really great feedback.”
Similar seminars have already been given in Topeka and Salina and is, according to Mitchell, covering all areas of the state with future sites comprising of places like Manhattan, Dodge City, Garden City, Hays and Greensburg.
This will mark the first time this seminar has been given in Liberal and Mitchell emphasized how important it will be for people to attend.
“I think this is really kind of a once-in-a-lifetime event – hopefully, we will have more like it,” Mitchell said. “These seminars are at a very affordable price and the amount of knowledge you'll get is incredible. Seminars like that don't come along all the time so that's what we're trying to do, reach out to all parts of Kansas and encourage them to attend and learn.”
To register to attend Liberal’s seminar on Sept. 11, visit kansaschamber.org/workshop and click on the link or e-mail Mitchell at